Froogal.ai Privacy Policy

Effective Date: 20th October 2024

Introduction

At Froogal.ai (“Froogal,” “we,” “us,” or “our”), protecting your privacy is paramount. This Privacy Policy outlines how we collect, use, share, and protect your personal data when you interact with our platform, which includes solutions for loyalty, customer engagement, and digital services such as ordering systems. Whether you are a consumer using a loyalty program, a merchant using our services, or a visitor to our website, this policy explains how we manage and protect your data.

Froogal provides businesses with powerful tools for managing customer relationships through loyalty programs, personalized experiences, marketing automation, and digital ordering solutions via SDKs, white-labeled microsites, and mobile applications. We are committed to transparency, data security, and compliance with data privacy laws such as GDPR, CCPA, and others relevant to your region.

By using our platform, website, or services, you agree to the terms outlined in this Privacy Policy. If you have questions, contact us at [email protected].

1. Scope and Overview

This Privacy Policy applies to:

• Merchants who use our platform for loyalty, engagement, and digital ordering solutions.

• End Users who engage with merchants using our platform, either through loyalty programs, digital interactions, or promotions.

• Website Visitors who browse Froogal’s website or submit inquiries.

• Merchant Employees who access Froogal’s platform to manage operations.

Our platform enables businesses to engage with their customers through various channels, including loyalty rewards, digital ordering, and customized engagement. This policy explains how we handle personal data across these areas, whether the data is collected via SDK integrations, white-labeled microsites, mobile applications or any other third-party platforms/integrations.

Integration with Third-Party Platforms

Froogal integrates with various third-party platforms, including POS solutions, payment gateways, analytics tools, and ordering systems, to provide enhanced loyalty, engagement, and digital ordering/commerce solutions. Data processed through these integrations adheres to Froogal’s Privacy Policy and complies with the security and privacy standards of the respective platforms. Merchants utilizing third-party integrations must comply with the terms and conditions of those platforms. Froogal ensures secure handling and processing of data shared through such integrations.

Froogal also ensures that all third-party providers adhere to stringent data protection agreements and comply with applicable privacy laws.

2. Our Role as Data Controller and Data Processor

Froogal acts as both a Data Controller and Data Processor, depending on the context:

• Data Controller: When Froogal collects data directly (e.g., website interactions, business communications), we are the Data Controller, determining how and why personal data is processed.

• Data Processor: When we handle data on behalf of our merchants (e.g., processing loyalty program transactions, customer engagement), we act as a Data Processor, processing data according to merchant instructions.

We adhere to strict privacy regulations and ensure that data is handled securely whether we are processing it directly or on behalf of third parties.

3. Types of Data We Collect and Process

We collect and process various types of data depending on the type of user and interaction. Below are the categories of users and data:

a. End Users (Consumers)

When consumers interact with a merchant’s loyalty program, place orders, or engage with offers through Froogal’s platform (via SDKs, microsites, apps or third-party integrations):

Data We Collect:

• Identifiers: Name, email address, phone number, loyalty program ID, account login credentials.

• Transaction Data: Purchase history, order details, payment methods, loyalty points earned and redeemed.

• Behavioral Data: Includes user interactions with loyalty programs, preferences, purchase habits, responses to offers, and engagement with promotional materials (e.g., clicking promotions or redeeming rewards).

• Geolocation Data: Froogal may collect real-time geolocation data to enable location-based services, such as showing nearest merchant locations, nearby offers, facilitating order delivery, or identifying relevant merchant locations. This data is used temporarily and is not stored unless explicitly required for the service.

• Device Data: Information such as IP address, device type, operating system, and browser type.

How We Use This Data:

• To manage loyalty programs and enable personalized customer engagement.

• To process and fulfill digital orders.

• To send notifications (e.g., order status, loyalty rewards, targeted offers).

• To improve user experience through behavior-based personalization.

Data Sharing:

• Merchants: End-user data is shared with the merchants whose loyalty programs and digital services they interact with, limited to what is necessary for the service.

• Third-Party Providers: We may share data with trusted service providers (e.g., POS systems, payment gateways, SMS providers) to ensure smooth operations. Froogal ensures these providers adhere to strict data protection agreements.

b. Merchants (Businesses)

When businesses use Froogal to manage loyalty programs, customer engagement, or ordering solutions:

Data We Collect:

• Business Information: Merchant name, contact information, subscription details.

• Transaction Data: Subscription plans, analytics on loyalty program performance, customer engagement metrics, order volume.

• Employee Information: Merchant employee login credentials and related communications.

How We Use This Data:

• To set up and manage merchant accounts and provide ongoing service.

• To offer insights into customer trends, loyalty performance, and order tracking.

• To integrate with third-party systems for reporting, marketing, and payment processing.

Data Sharing:

• Data may be shared with our service providers, such as analytics providers, to enhance platform functionality.

c. Merchant Employees

Employees who manage loyalty programs, orders, and other aspects of the platform:

Data We Collect:

• Identifiers: Name, email, employee credentials, role within the merchant’s team.

• Activity Logs: Usage data related to the management of customer interactions, loyalty programs, and other administrative tasks.

How We Use This Data:

• To provide merchants with the tools necessary to manage their loyalty programs, customer engagement, and internal operations.

• To generate reports and performance metrics based on employee usage.

d. Website Visitors and Prospective Clients

Visitors to our website and prospective clients who inquire about our services:

Data We Collect:

• Identifiers: IP address, device type, browser information.

• Behavioral Data: Pages viewed, time spent on our website, engagement with marketing content, and interactions with forms.

How We Use This Data:

• To enhance website functionality and user experience.

• To track marketing engagement and support business development.

• To facilitate lead generation, inquiries, and demo requests.

Data Sharing:

• Data may be shared with third-party analytics providers (e.g., Google Analytics) to improve site performance.

e. Data Minimization

Froogal is committed to collecting only the data that is adequate, relevant, and necessary to provide our services. We periodically review our data collection practices to ensure compliance with this principle.

4. How We Use and Process Personal Data

We process personal data to provide and enhance our services, ensuring that all processing activities comply with applicable laws:

• Loyalty and Engagement Programs: Manage loyalty points, provide personalized rewards, and deliver promotional communications.

• Ordering Solutions: Process digital orders, manage payments, and provide order updates.

• Marketing and Promotions: Send communications like special offers or newsletters with user consent.

• Analytics and Performance: Analyze data to improve platform functionality and user experience.

• Legal and Compliance: Process data to comply with legal obligations, including tax laws, fraud prevention, and regulatory requirements.

Legal Basis for Processing Personal Data

Froogal processes personal data based on the following legal grounds:

• Consent: When users explicitly opt in (e.g., for marketing communications).

• Contractual Necessity: When processing data is necessary to fulfill a contract (e.g., managing loyalty points).

• Legitimate Interest: When processing is necessary for our business operations, such as improving services or preventing fraud.

• Legal Obligation: When required to process data to comply with laws and regulations.

5. Data Sharing and Transfers

Froogal shares personal data with third parties only when necessary:

• Merchants: Data is shared with businesses that run loyalty and ordering programs.

• Service Providers: We use third-party processors (e.g., payment gateways, sms, email services) to help deliver our services.

• Legal Authorities: Data may be shared to comply with legal obligations or enforce terms of service.

Payment Processing

Froogal relies on trusted third-party payment processors to handle transactions securely. Froogal does not store or process payment card details directly. These processors comply with the Payment Card Industry Data Security Standard (PCI-DSS) to safeguard payment information. For further details, please refer to the privacy policies of our payment processors, such as:

Stripe: https://stripe.com/us/privacy

International Data Transfers: For data transfers outside the EEA, we use appropriate safeguards, such as standard contractual clauses, to ensure compliance with GDPR and other regulations.

Data Retention

We retain personal data only as long as necessary for the purposes for which it was collected:

• End Users: Data is kept for the duration of the user’s engagement with loyalty programs or ordering services. Upon request, data is securely deleted within 30 days.

• Merchants and Employees: Merchant-related data is retained for up to one year after contract termination, unless otherwise required by law and agreements made with clients respectively.

• Website Visitors: Anonymous data for analytics is retained per industry standards.

6. Your Rights and Choices

Under applicable laws, you have the following rights:

• Access: Request a copy of the personal data we hold about you.

• Correction: Request corrections to inaccurate data.

• Deletion (Right to be Forgotten): Request deletion of your data in certain circumstances.

• Restriction: Limit the processing of your data in specific cases.

• Portability: Request your data to be transferred to another service provider.

• Objection: Object to processing activities, including direct marketing.

• Withdraw Consent: Withdraw consent for data processing at any time.

To exercise your rights, contact us at [email protected]. We may need to verify your identity before fulfilling your request.

Opt-Out Options

Froogal provides multiple ways for users to manage their preferences and control their data:

• Cookies: Disable cookies via browser settings to limit tracking. Note that some features may not function properly without cookies.

• Promotional Communications: Opt-out of receiving promotional emails or SMS notifications by clicking the “unsubscribe” link in the message or reply STOP respectively or contacting [email protected].

• Location Tracking: Disable location tracking via device settings. This may limit location-based services.

For further assistance with managing your data preferences, please contact us at [email protected].

7. Cookies and Tracking Technologies

We use cookies to enhance user experience, deliver personalized content, and analyze traffic:

• Essential Cookies: Necessary for website functionality (e.g., security, login).

• Performance Cookies: Used for analytics to improve platform performance.

• Targeting Cookies: Used to deliver personalized marketing messages.

You can manage cookie preferences in your browser settings.

8. Security Measures

Froogal implements industry-standard security measures to protect personal data:

• Encryption: Secure data transmission via SSL/TLS encryption.

• Access Control: Restricted access to authorized personnel only.

• Data Breach Response: In the event of a breach, we will notify users and regulatory authorities as required by law.

9. CCPA Rights for California Residents

If you are a resident of California, you have additional rights under the California Consumer Privacy Act (CCPA):

• Right to Know: Request details about the categories and specific pieces of personal data we collect.

• Right to Delete: Request deletion of personal data, subject to legal obligations.

• Right to Opt-Out: Opt-out of the sale of personal data. Froogal does not sell personal data, as defined by the CCPA.

• Non-Discrimination: You will not be discriminated against for exercising these rights.

10. Children’s Privacy

Froogal’s platform is not intended for individuals under the age of 16. We do not knowingly collect data from children under 16 without parental consent. If we learn that we have collected such data, it will be promptly deleted.

11. Updates to This Privacy Policy

Froogal may update this policy to reflect changes in our services or applicable regulations. We will notify users of significant updates via email or in-app notifications. The Effective Date above indicates the most recent revision.

12. Contact Us

If you have any questions or concerns about this Privacy Policy, or to exercise your data rights, please contact us at:

Froogal.ai

Email: [email protected]

Mailing Address: 7924 Preston Rd Ste 350 Plano TX 75024